Weingut Weegmüller

Series of winelabels and branding or the winery

Since 1685, the Weegmüller winery in Neustadt an der Weinstraße (Palatinate) has been synonymous with tradition and first-class wines. When the new management took over the winery, a comprehensive corporate design relaunch was initiated to create a strong brand identity that would enable long-term customer loyalty. The aim of the project was to emphasise the outstanding quality of the wines, increase the presence in the trade and harmonise tradition and innovation in the design. Different target groups of wine qualities required the development of different labelling concepts, with one being more modern and the other more traditional and hand