Welcome to Samsung Town
Exhibition and brandingSamsung Electronics Co., Ltd.
We designed the ‘Welcome to Samsung Town’ campaign for IFA 2019 to help visitors become acquainted with the brand. In Samsung Town, which was embodied as a large interactive media wall in the center of the exhibition hall, various Samsung’s products were introduced and demonstrated how they help create a convenient life, reflecting ‘Connected Living’, the ultimate brand vision. Visitors were able to become members of the town. With a corresponding app, visitors were invited to take selfies and create their own avatars, which were transmitted in real time to the virtual town. Also, they were able to view the entire town using an AR Observatory function, which provided the product information via AR.