Welcome to the PIT LANE
Brand presence, Auto News Wörthersee
Audi at Wörthersee Reunion 2014! At the legendary reunion, four days are given over to anything and everything to do with gasoline and horsepower. At the heart of the action, Audi seeks out direct contact to its passionate fans. The solidarity between motorsport and serial model plays out at all levels of the communication. The concept of Welcome to the PIT LANE greets visitors in the style of all things racing. The brand space itself manages to combine the abstract comic world with sets you can walk onto. Lone individuals and motor vehicles are the real protagonists here. Numerous gimmicks turn the Audi sense of life into a shared, experiential reality.
