Weltmeister - Living Logo
Logo
What does the right logo look like for a mobility brand with a digital soul and the claim “Always on”? Weltmeister's design agency came up with a logo in motion as the answer. One that interacts. One that lives. Five bars within a circle symbolize vehicles moving together on the highway. These same bars also represent the smart vehicle’s permanent interconnectivity: people, the cloud, the platform, the car, and all channels that are “always on.” Especially in digital applications, the logo bars function as an interface that builds a relationship with the user by indicating the status of the system, taking action and responding to the user.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry