Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
Wenew
2024

Share:

Wenew

Circularity ecossystem

Braskem SA

Wenew, launched in 2022, represents the circular ecosystem of Braskem, one of the largest petrochemical companies in the world with headquarters in Brazil. The brand embraces four pillars: products, education, technology and circular design. The brand identifies all the company's circular products, its education initiatives on conscious consumption and proper disposal, and the technologies that support Braskem on its journey towards the circular economy. Its creation leverages Braskem's commitment to the development and availability of more circular products on the market, through more efficient, attractive, and inspirational communication.

Client / Manufacturer

Braskem SA

São Paulo, BR
Design

CBA B+G

São Paulo, BRCaio Campana, Natalia Azevedo, F. Okamoto, C. Barruffini, V. Tacila, F. Tafner, M. Potumati, L. Borges, T. Tyska, C. Botelho, C. Leopoldo, A. Biselli
Date of Launch
2022
Development Time
up to 24 Month
Target Regions
South America
Target Groups
Consumers / Users, Trade / Industry

RELATED PROJECTS