Wenew

Circularity ecossystem

Wenew, launched in 2022, represents the circular ecosystem of Braskem, one of the largest petrochemical companies in the world with headquarters in Brazil. The brand embraces four pillars: products, education, technology and circular design. The brand identifies all the company's circular products, its education initiatives on conscious consumption and proper disposal, and the technologies that support Braskem on its journey towards the circular economy. Its creation leverages Braskem's commitment to the development and availability of more circular products on the market, through more efficient, attractive, and inspirational communication.