werk_39
Co-innovation architecture
This is not about a fancy animated logo – it’s about the people who live in a space. Werk_39 is the new co-innovation lab of the medical technology company Aesculap AG. It represents a holistic approach to brand architecture that goes far beyond business cards and branded biros. Werk_39 reflects the context of the historic factory architecture and combines tradition with modernity to generate an authentic and remarkable brand. To initiate a creative working culture with a start-up-like infrastructure, the designers developed a collaborative approach that involved those who work in Werk_39 and the interior designers.
iF Gold Statement
An extraordinary example of the co-creation process, this is a service design concept 'from the inside out': custom creative methods to furnishings and interior design were developed along with users. Every element of the project is interfused with the nature of the space and its goals.
Client / Manufacturer
Design
B. Braun Melsungen AG Aesculap Division
Tuttlingen, DEchilli mind GmbH Design Team
Kassel, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Other target groups: B2B