WeSure SuperKid
Online insurance
Tencent WeSureWeSure SuperKid is an innovative children's education insurance product launched by WeSure, which lowers users’ psychological threshold and makes the experience more interesting and engaging by simulating a piggybank deposit scenario. After successful application, children receive reminders and view their parents' blessing messages, which enhances the emotional interaction. In addition, users can customize a professional IP image, further cultivating children's awareness of career planning. After each insurance application, WeSure will make donations to poverty-stricken areas to realize their academic dreams through public welfare.
Client / ManufacturerDesign
Tencent WeSure
Shenzhen, CNTencent WeSure
Shenzhen, CNLiu Dongdong, Lin Qing, He Zixing, Qiu Wenyi, Zhi Ziquan, Shan Zhenyu, Kuang LiyanDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users