weycor AR 250e
Wheel loader
Atlas Weyhausen GmbHOne of the main challenges was the development of a memorable brand identity, incorporating the well-established stylistic features associated with weycor. The balancing act was to combine economic feasibility with the most sophisticated design quality standards. After all, the machine remains a piece of working equipment. What does the driver need? The three-year development phase of the AR 250e was marked by intensive cooperation – both within Atlas Weyhausen and with all their partners and suppliers with more than 1,500 decisions regarding the details. Everything was thoroughly tested; the result is a versatile machine.
Client / ManufacturerDesign
Atlas Weyhausen GmbH
Wildeshausen, DElumede lutz meyer industrial design
Münster, DEDate of Launch
2017
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government