WF-1000XM4 Package
Headset packaging
This packaging uses “Original Blended Material”, a durable, recyclable paper material developed by Sony. This material is made from bamboo, sugarcane fiber, and post-consumer recycled paper. All the components that make up the packaging, from the outer box to sleeves and cushions, are made using only this original blended material. By clearly communicating that it is made of an environmentally conscious material, Sony is encouraging its customers to recycle the packaging and help facilitate material circulation.
iF Gold Statement
This packaging exemplifies the design principles of purity and simplicity. The core materials are sensitive to the environment in using post-consumer recycled paper, sugarcane fiber, and bamboo. With great attention and craftsmanship applied to the branding, information graphics, and design structure, this is a thoughtful design with a powerful 'buy me' factor.
Date of Launch
2021
Development Time
Other duration
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User