What´s your story?
Corporate Design
Zeichen & Wunder GmbHWhat connects people to brands? What makes some brands as indispensable as loyal friends? What makes this charisma so powerful that no one can resist? We developed a special method of work: the brand story. The key visual of the brand story arranges illustrations that look like spontaneous scribbles to a consistent story. In four steps, from brand identity through brand story and brand design to brand experience, the central theme of our branding process is shown – the brand story. The appearance of the brand story itself is so striking as possible, understandable to everyone and telling through the scribble style and approachable.
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User