Where Scents Tell Stories
The client has a rich history, long-standing traditions, and extensive expertise in perfume manufacture. The task of the Web designers was to recreate the corporate website in such a way that it revitalizes the Mäurer & Wirtz brand. Their idea was to focus on the scents and let them tell stories. For this, they transformed the website into an online editorial magazine. To create alluring new content, they devised a new editorial and imagery concept using a storytelling approach. Each detail was carefully planned to create a unique world of fragrances.