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Whim
Whim
Whim
Whim
2018

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Whim

Public Transportation App

Whim is based on Mobility as a Service (MaaS) concept, combining different transport options such as train, bike or rental car to tailor the best individual route. The app looks after everything, from travel planning and routes to bookings, tickets and payments. The challenge in developing the design was to break down the complexity of the service functions to simplest form. The clear and flat navigation structure provides a seamless user experience, while the Whim button allows using a variety of transport modes on whim.

Client / Manufacturer

MaaS Global

Helsinki, FI
Design

Shape Helsinki

Helsinki, FI
Date of Launch
2017
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry

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