Who Am I

Advertising

LEVRAIMOI is a women's clothing brand. The theme of this season's advertising is “Who Am I?” With the rapid development of China's economy, more and more people are turning away from religious faith and traditional values. The advertising of this brand uses the technique of metaphor, with different animal images dramatically representing different aspects of human nature. The animals are dressed in the seasonal clothing of LEVRAIMOI. It incorporates various current social phenomena – from health, education, and time, to ideals, wealth, and power. It's a reflection both of traditional Chinese belief and the current zeitgeist, challenging the viewer to ask themselves, Who am I?