Who Am We?
Interactive media wall
A London-based Korean artist penned an open letter to 218,000 employees at Hyundai Motor Group, inviting them to participate in an exhibition, which should be part of a permanent display at HMG’s Human Resources Development Center. The journey to the artwork began as the employees accepted the artist’s invitation and submitted their photographs. Those collected portraits were assembled on a video wall. By utilizing digital interaction and inviting employees as active participants, the project opened up a new space of dialog, and the employees were naturally led to explore their identity and a sense of belonging in their communities.
Client / Manufacturer
Design
Hyundai Motor Group
Seoul, KRImagebakery
Seoul, KRSuh Architects
Seoul, KR