Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
Who Am We?
2014

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Who Am We?

Interactive media wall

Hyundai Motor Group

A London-based Korean artist penned an open letter to 218,000 employees at Hyundai Motor Group, inviting them to participate in an exhibition, which should be part of a permanent display at HMG’s Human Resources Development Center. The journey to the artwork began as the employees accepted the artist’s invitation and submitted their photographs. Those collected portraits were assembled on a video wall. By utilizing digital interaction and inviting employees as active participants, the project opened up a new space of dialog, and the employees were naturally led to explore their identity and a sense of belonging in their communities.

Client / Manufacturer
Hyundai Motor Group

Hyundai Motor Group

Seoul, KR
Designer

Do Ho Suh

London, GB

Imagebakery

Seoul, KR

Suh Architects

Seoul, KR
INNOCEAN Worldwide

INNOCEAN Worldwide

Seoul, KR

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