Whoosh | Bird Building Blocks & AR Exploration
bird puzzle toys with interactive AR
Whoosh is an innovative AR/AI–powered educational toy that transforms endangered bird conservation into a hands-on, multi-sensory adventure. Packaged in an iconic egg-shaped shell, each kit includes eco-friendly paper components for children to assemble realistic 3D bird models. When scanned with the Whoosh app, these paper sculptures spring to life as AI-driven AR birds that respond to touch and voice, emit authentic calls, and guide users through interactive conservation lessons. Whoosh fosters environmental stewardship while delivering an engaging blend of tactile play and digital innovation.
Client / ManufacturerDesign
Beijing University of Posts and Telecommunications
Beijing, CNBeijing University of Posts and Telecommunications
Beijing, CNZou Jiapei, Sheng Qing, Liang Xinyi, Zhang Shuai, Li Aoyang, Ma Yiping, Liu Yujie, Hu JiajiaDate of Launch
2026
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users