WILD TURKEY HERITAGE KIT
Packaging for whisky with a long history, heritage
The Wild Turkey Heritage Kit was released in early 2023 as a limited edition package that, once purchased, can be reused as a miniature interior decoration or whiskey glass storage case. The kit is designed to familiarize consumers with the history and heritage of the brand: the shape and all elements of the packaging refer to the first distillery on Wild Turkey Hill, which was founded in 1869 in Kentucky, USA. The kit was created with Wild Turkey bourbon lovers in mind - for many of those who cannot travel abroad due to COVID-19 and other restrictions, it is a remote way to get acquainted with the Wild Turkey distillery.
Client / ManufacturerDesign
Trans Beverages
Seoul, KRDobin Group
Shanghai, CNSUM Korea
Seoul, KRJihee Baik, Duckyoun Kim, Hakkwon Kim, Joonoh ShinDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users