Wilkhahn Human Centered Workplace Copenhagen
Fictional workspace
The office furniture manufacturer Wilkhahn wanted to increase its appeal to architects and designers. This needed to be achieved by showcasing their products effectively in a brochure. A plain product presentation was not enough to strengthen the brand—the aim was to create additional value through knowledge and inspiration. A concept was developed for a virtual workplace with meaningful content and context-oriented story-telling. The spatial design is based on the theory of human centricity and is influenced by its surroundings; the publication connects the best case scenarios, adding context and a tool for innovative planning.
Client / Manufacturer
Design
Wilkhahn Wilkening+Hahne GmbH+Co.KG
Bad Münder, DE1zu33 Architectural Brand Identity
München, DEDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User, Trade / Industry