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Fictional workspace
WilkhahnThe office furniture manufacturer Wilkhahn wanted to increase its appeal to architects and designers. This needed to be achieved by showcasing their products effectively in a brochure. A plain product presentation was not enough to strengthen the brand—the aim was to create additional value through knowledge and inspiration. A concept was developed for a virtual workplace with meaningful content and context-oriented story-telling. The spatial design is based on the theory of human centricity and is influenced by its surroundings; the publication connects the best case scenarios, adding context and a tool for innovative planning.
Client / Manufacturer
Designer

Wilkhahn
Wilkening+Hahne GmbH+Co.KGBad Münder, DE
1zu33 Architectural Brand Identity
München, DEDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User, Trade / Industry