WINE WORKS

Retail Interior Architecture

Wineworks, directly operated by Hyundai department store, opened its first store announcing the beginning of wine trends, second store creating a new crossroad with wine and culture, and the third store providing beyond wine but an elegant life as a brand. We think that the brand has established baseline. Therefore, for the fourth store, which will be created in Mokdong, we have analyzed the characteristics of Mokdong and its encompassing of the diverse generations which were distinctive to Mokdong and most importantly in developing a worldview only available at Wineworks. So, we planned to create a narrative to the existing Wineworks.

Client / Manufacturer

Hyundai department store

Seoul, KR

Design

Labotory

Seoul, KRKeemin Park, Jinho Jung, Chio Kim, Minji Kang, Sieun Kim