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Wingo
Wingo
Wingo
Wingo
2018

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Wingo

Brand design

Mibelle Group / Mifa AG / Wingo

The cleaning products market is highly competitive and dominated by major players. If any new names want a piece of the pie, they need to take a new approach. To run their business, the mafia must erase every single trace of their crimes. For that, WINGO home care products are their most essential tools. In a series of tongue-in-cheek-stories, Don Lavaggio and his family show us how it’s done while recruiting new family members. This search was a huge success, despite the fact that anyone wanting to join them had to go through an initiation ritual and beat the family in an online window-cleaning contest.

Client / Manufacturer

Mibelle Group / Mifa AG / Wingo

Frenkendorf, CH
Design
SERVICEPLAN / PLAN.NET SUISSE

SERVICEPLAN / PLAN.NET SUISSE

Zürich, CH
Serviceplan / Plan.Net Germany

Serviceplan / Plan.Net Germany

München, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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