Wingo
Brand design
Mibelle Group / Mifa AG / Wingo
The cleaning products market is highly competitive and dominated by major players. If any new names want a piece of the pie, they need to take a new approach. To run their business, the mafia must erase every single trace of their crimes. For that, WINGO home care products are their most essential tools. In a series of tongue-in-cheek-stories, Don Lavaggio and his family show us how it’s done while recruiting new family members. This search was a huge success, despite the fact that anyone wanting to join them had to go through an initiation ritual and beat the family in an online window-cleaning contest.
Client / ManufacturerDesign
Mibelle Group / Mifa AG / Wingo
Frenkendorf, CHSERVICEPLAN / PLAN.NET SUISSE
Zürich, CHServiceplan / Plan.Net Germany
München, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User