WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
2020

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WinterCraft Wi51

Tire

Kumho Tire R&D Center

Wintercraft Wi51 is a tire designed to perform at the highest level in icy and snowy conditions. Features include an optimized directional pattern for PCR and a new tread wear indicator inspired by sandglass, making it easy to confirm the level of tire wear. The tire also has a micro knurling structure reminiscent of a lizard’s footprint applied to the tread block in order to maximize ground adhesion. The rim design, which references ice crystals, absorbs tire noise and expresses the product’s unique identity

Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User

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