Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
WinterCraft Wi51
2020

Share:

WinterCraft Wi51

Tire

Kumho Tire R&D Center

Wintercraft Wi51 is a tire designed to perform at the highest level in icy and snowy conditions. Features include an optimized directional pattern for PCR and a new tread wear indicator inspired by sandglass, making it easy to confirm the level of tire wear. The tire also has a micro knurling structure reminiscent of a lizard’s footprint applied to the tread block in order to maximize ground adhesion. The rim design, which references ice crystals, absorbs tire noise and expresses the product’s unique identity

Client / Manufacturer

Kumho Tire R&D Center

Yongin-si, KR
Design

Kumho Tire R&D Center

Yongin-si, KR
Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User

RELATED PROJECTS