Wirtschaftswunder 4.0
Brand Presence
"Wirtschaftswunder 4.0 – digitization made in Germany.” – CeBIT 2015 – Under this motto, the Telekom outlined the development potential for Germany as an economic location. The "Industry 4.0" meta-theme was the central idea of the production. In concurrence with the "Industrial charm meets digitization" design key, six industrial robots and a kinetic umbrella canopy were the key visual of the brand experience. Together with light, sound and media playback, the robots performed a space-consuming choreography. Some 1,000 umbrellas shaping a symbolic roof of protection, service and reliability; robots marking the convergence of the physical and digital worlds.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry