Withings Pulse is a personal tracking tool designed to help users achieve their health and fitness goals. For the first time ever seen on an activity tracker, the Pulse adds heart-rate measurement to the number of steps taken, strides run, distances covered, calories burned and quality of sleep. The device syncs via Bluetooth Smart with the Withings Health Mate App. Pulse can be put into a pocket or used with the included belt clip and / or arm band. The front features a touch sensitive surface that allows users to navigate from screen to screen and the back houses the heart rate sensor where users simply place their finger to take readings.