Wöhner - CrossLink

Promotion packaging

Wöhner has developed a revolutionary modular switch disconnector, the basic module of which can be arbitrarily combined with different adapter modules. For the market launch on the Hannover Messe, a plain packaging should be created, which nevertheless clearly highlights the product brand and which conveys the modularity as well as the arbitrary combinability of the product components. For this, a slipcase was developed for the shipment packaging. The packagings deftly put in a row, a large number of different patterns were formed, which were used as a colorful accent on the brightly colored trade fair stand.

JURY STATEMENT

The packaging intuitively communicates the product's benefits and use.

Client / Manufacturer

Wöhner GmbH & Co. KG

Elektrotechnische SystemeRödental, DE

Designer

Peter Schmidt Group

Hamburg, DE