Wolfscraft
Beverage packaging
Wolfcraft combines German brewing tradition with the current craft beer trend. The wolf reference within the brand's name deliberately serves as a parallel between beast and beer, as for centuries the wolf had been a native of German forests before being expelled, yet it is now gradually returning to its ancestral territories. So it is also for the characteristic taste of German beer. The stamped image of the wolf combined with engraved illustrations communicate the craftsmanship of the beer's production whilst at the same time differentiating each variety.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User