Website and special movieFuji Heavy Industries Ltd.
A special global website for the Outback series of Subaru which features a special movie and its behind the scene movie. The production focused on two product concepts: the smooth, stable and efficient “Long Drive” and the lineartronic automatic “Easy Drive”. The movie is composed of several different situations through which a car drives as a continuous long trip like a delightful child’s wonder. The same design structure is applied onto the website: the user can travel between the different scenes smoothly by scrolling up and down the contents.