wondr by BNI

App redesign and brand creation

What would it take for one of a historical banking institution to engage a new, younger customer base? With Wondr we did just that for BNI, one of Indonesia's oldest state-owned banks — taking a completely differentiated approach from local competition. Rather than serve as a just a transactional service, we created a mobile app that helps customers understand their money better, and becomes a true partner in supporting them realize their ambitions and dreams.