Woori Hospital of Korean Medicine

Hospital Interior and Brand Design

‘Woori Hospital of Korean Medicine’ is a medical facility that operates both traditional Korean medicine and contemporary western practices. Korean medicine is often considered outdated and unprofessional even in Korea. As common oriental clinics callously replicate antique design, it only decreases the strength of their mentioned intended qualities. We wanted to design a space that communicates the lineage of Korean values in conjunction to its true technological evolution. As such, our core design image was defined as "monumental minimalsim." The design essentially aims to elevate the identity of Korean medicine to its well deserved state.