Brand identity redesign
How does Zürcher Kantonalbank's brand promise, "the bank that is close to you," look, feel and sound in today's world—amidst changing banking habits, new topics, mindsets, competitors, and a global pandemic? How can "closeness" happen in an interface? As a part of the canton of Zurich, Kantonalbank is committed to Zurich's well-being—economically, ecologically, and socially. The designers helped Zürcher Kantonalbank redefine and transform its strategic aims and client needs into a whole new tangible expression of its "close to you" brand promise. The idea of closeness has become an overarching design principle for interactions. Now, Zürcher Kantonalbank is even closer to its various clients' needs: in business, family, and future planning. Every time and for everyone.