Wow Long Rice Crust

Chinese traditional snacks - rice crust

Background Known as the "potato chips of the East", the traditional Chinese snack - rice crust, is a crispy food made of Chinese rice. However, in a time of serious homogenization of rice crust, the product packaging lacks a sense of quality and innovation. Challenges In recent years, rice crust has become unpopular in youth-oriented markets and faces difficulties in attracting young people to buy, because it has always left traditional, old-fashioned stereotypes on consumers. We hope Wo Long’s new brand image will be highly consistent with young consumers’ interests.