wow! Manifesto
Website
"Samsung Mobile wow!" is the first campaign ever for Samsung to create a truly web2.0 campaign integrating different social networks, discussion, video and photo platforms. By creating an emotional connection with the wow! experience in social networks, Samsung Mobile developed a community of existing and potential users of Samsung Mobile. By allowing users to actively interact in the community, it not only gives users a reason to come back but also creates a platform for Samsung Mobile to powerfully launch future products.
