Wow No Cow!
Food and beverage packaging
Oatly is a tiny company with huge ambitions. They have a lot to say and want to be in the middle of the discussion concerning sustainability and health. The only problem is that their media budget is, to put it mildly, limited. Which is why we decided to treat the packaging as Oatly’s main media channel, as an advertising space in itself. And in process, the CI was given an extreme makeover as well.
