WU COFFE

Coffee shop

In fast-developing China, urban people are busy running from one place to another, year after year, sometimes forgetting to communicate at all. WU is a coffee shop chain located in urban business districts. The brand logo uses a curve that depicts the Chinese character WU(無). The idea is that "Wu" can become a link that will bring people together to sit and talk to each other, even if they have never met before.