WU COFFE
Coffee shop
In fast-developing China, urban people are busy running from one place to another, year after year, sometimes forgetting to communicate at all. WU is a coffee shop chain located in urban business districts. The brand logo uses a curve that depicts the Chinese character WU(無). The idea is that "Wu" can become a link that will bring people together to sit and talk to each other, even if they have never met before.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User