WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
WUHAN INSUN INTL CINEPLEX
2018

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WUHAN INSUN INTL CINEPLEX

Cinema

The designers adopted traditional film editing as the theme of this cinema. In the lobby, lightboxes made of metal mesh are hung from the ceiling. As light penetrates holes of 4 different sizes and shapes, the interplay between light and shadow enriches the lighting effect in the lobby. Some lightboxes are painted with a single Chinese character to abstractly indicate functions of the area, while imitating images on film rolls. The designers adopted dim and warm lighting, which creates a nostalgic atmosphere. The theme color of the cinema is orange, imitating the color of rust on the metal mesh light boxes, and also representing the passage of time.

Client / Manufacturer

Hubei Xiang Sheng Yin Xing Ent.

Management Co., Ltd.Wuhan, CN
Designer
One Plus Partnership Ltd.

One Plus Partnership Ltd.

Hong Kong, HK
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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