WULIANGYE BAIJIU: Chinese zodiac signs
Chinese liquor,luxury
WULIANGYE YIBIN CO., LTD
The twelve Chinese zodiac signs and Baijiu are the most representative traditional cultures in China. Chinese people love Baijiu and are also passionate about the zodiac culture. Integrating Baijiu with the zodiac culture has important roles in commemoration, collection, gift-giving, etc. The zodiac consists of 12 animals, 12 years for a cycle, and brewing technology is also a cycle, all representing the repetition of life. Wuliangye creatively reuse the waste distiller's grains as recycled materials in package manufacturing prosses. We hope to provide consumers with sustainable, eco-friendly, high-quality and emotional-providing products.
Client / ManufacturerDesign
WULIANGYE YIBIN CO., LTD
YiBin, CNWULIANGYE YIBIN CO., LTD
YiBin, CNDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government