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Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers
Wuliangye - For both mild and strong drinkers
2021

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Wuliangye - For both mild and strong drinkers

Liquor bottle

Wuliangye

This design presents a bottle of liquor that contains two different spirits of varying strengths. The outer square-shaped bottle contains 52% alcohol by volume while an inner circular one contains 25% alcohol by volume. The design is inspired by the Chinese saying: heaven is round and the earth is square. Two bottles in one with two different spirits also represent a coming together of different people but who can form the most sincere friendships.

Client / Manufacturer

Wuliangye

Handan, CN
Design

RedBank x ZhongJing

Beijing, CN
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User

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