Wuliangye - For both mild and strong drinkers
Liquor bottle
Wuliangye
This design presents a bottle of liquor that contains two different spirits of varying strengths. The outer square-shaped bottle contains 52% alcohol by volume while an inner circular one contains 25% alcohol by volume. The design is inspired by the Chinese saying: heaven is round and the earth is square. Two bottles in one with two different spirits also represent a coming together of different people but who can form the most sincere friendships.
Client / ManufacturerDesign
Wuliangye
Handan, CNRedBank x ZhongJing
Beijing, CNDate of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User