Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
Wuyi Rock Tea·Da Hong Pao
2021

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Wuyi Rock Tea·Da Hong Pao

Tea packaging

The overall outer package is primarily red with a calligraphy font in gold that forms the brand name "Da Hong Pao" when two packages are set up side by side. The box is easy to open and resembles opening a red robe. A linear pattern represents the unique texture and veins of tea leaves. The packaging material is environmental and can be reused sustainably. The simple, beautiful design expresses integrity and gives the product strong brand recognition that makes a strong visual impact in retail.

Client / Manufacturer

JingChengFuDi

Fuzhou City, CN
Designer
Zhongshan Torch Polytechnic

Zhongshan Torch Polytechnic

Miaohua Chen Master StudioZhongshan City, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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