Wuyi Rock Tea·Da Hong Pao
The overall outer package is primarily red with a calligraphy font in gold that forms the brand name "Da Hong Pao" when two packages are set up side by side. The box is easy to open and resembles opening a red robe. A linear pattern represents the unique texture and veins of tea leaves. The packaging material is environmental and can be reused sustainably. The simple, beautiful design expresses integrity and gives the product strong brand recognition that makes a strong visual impact in retail.