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WWF Save What You See
WWF Save What You See
WWF Save What You See
WWF Save What You See
WWF Save What You See
WWF Save What You See
WWF Save What You See
WWF Save What You See
2025

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WWF Save What You See

Website

WWF Deutschland

As an NGO, WWF relies on donations. But people are getting weary of donating because they never really get to see the good that their money does. To change this, WWF created Save What You See – the first mobile banner that made the impact of donations visible. The banner used the exact size of mobile screens to show how much area of the Amazon rainforest was being saved by clicking on it. By letting people visualise the difference that their money was making in real-time, WWF took down a big mental obstacle among potential donors.

Client / Manufacturer

WWF Deutschland

Berlin, DE
Design
SERVICEPLAN GERMANY / SAINT ELMO'S GERMANY / PLAN.NET GERMANY

SERVICEPLAN GERMANY / SAINT ELMO'S GERMANY / PLAN.NET GERMANY

München, DEAlex Schill, Matthias Harbeck, Marleen von Petersdorff, Robert Westphal, Korbinian Schmidt, Katharina Keith, Rasesh Patkar, Swarna Thomas
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users, "Eco-conscious individuals aged 18–80 interested in climate and rainforest protection."

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