With the launch of AgfaPhoto’s new website, Pixelpark realizes the first step of the new brand- and communication strategy. Pixelpark has developed the new digital corporate design for the portal agfaphoto.com. The content has been newly structured and embedded into the new design. Both the content and the included applications have been transferred into a Content Management System. The site’s first version has been realized in five languages. The next steps of development will see further applications as well as the realization of 36 country sites altogether. The new site’s main focus is the ideal presentation of products and services of AgfaPhoto. The possibility to order photos online is being particularly highlighted. Certain areas of the site are only accessible for dealers over secured access (B2B Extranet).