X11 Global Flagship Store (Huaihai Road, Shanghai)

Retail interior design

Designed to satisfy Gen Z's new consumption demands, X11 is a retail brand that sells blind boxes, garage kits, ball-jointed dolls, assembly models, exquisite models, ACGN (animation, comic, game, and novel) products, books, trendy accessories, popular cultural creations, and artistic toys that meet the young generation's desire to explore the unknown and pursue novelty and fun. Instead of defining the trend, the brand attracts customers with its mysterious, intriguing genes.