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Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
Xi jiu Mid-Autumn Festival Baijiu packaging design
2024

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Xi jiu Mid-Autumn Festival Baijiu packaging design

baijiu packaging design

This product is a cultural and creative gift box created by Xi Jiu brand. The "rabbit" has a different color in Chinese mythological stories.Therefore, the outer box of the product is modeled after ancient Chinese utensils - the food box as the prototype and combined with the lanterns on a full moon night, forming the main visual design. In addition, on the accessory - aromatherapy box, exquisite carvings were also made to imitate the jumping state of the jade rabbit, making the atmosphere of the Mid Autumn Festival even stronger. After the outer box is opened, a deep blue color comes into view, like the starry sky on a Mid Autumn night.

Client / Manufacturer

Kweichow Moutai distillery (Group) Xijiu Co., LTD

Guizhou, CN
Design

Shenzhen Diga Creative Design Co., Ltd.

shenZhen, CNHaijun Shen,Zhizhen Liu,Jiao Li
Date of Launch
2022
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users

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