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Environmental Graphic Design
Xi'an Beilin Museum
The new Xi’an Beilin Museum extends along the city’s north axis, continuing the ancient urban fabric with thoughtful discipline and striking presence. Rooted in Chinese calligraphy—the core of traditional culture that embodies profound philosophy and moral virtue—the environmental signage design draws upon the dialogue between brushwork, composition, and the play of light and shadow. Designers reinterpret these timeless artistic principles within a modern framework, transforming tradition into living form and evoking the fluid grace of ink and stone—ever-changing yet eternally enduring.
Client / ManufacturerDesign
Xi'an Beilin Museum
Xi'an,Shaanxi Province, CN
Shenzhen ToThree Design Co., Ltd.
Shenzhen,Guangdong Province, CNWu Sun, Rui Zhang, Jinxiao Gao, Zixiao Huang, Yuqin Gu, Xue Wang, Xuhui Jiang, Qianglai Li, Peinan Zhang, Wei ZhouDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users