Xi’an Tequ
Alcoholic beverage packaging
Xi’an Bingfeng Beverage Co., Ltd.
This Chinese spirit known as Xi’an Tequ breaks with the traditional notion of Chinese liquors. The visual design uses modern elements to create a premium packaging that is fresh and playful in appearance. The design also showcases the brand's unique style and helps it stand out from its competitors. The packaging expresses a good brand image and strong positioning to consumers, also helping increase its market share.
Client / ManufacturerDesign
Xi’an Bingfeng Beverage Co., Ltd.
Xi'an, CNBeijing Bofly Design Co., Ltd.
Beijing, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User