XiaoXian Baijiu
Baijiu packaging
Baijiu is a kind of Chinese liquor in a small bottle. Like in the West, Chinese people also believe in gods, but have different words to call them, such as “Xian" (the Immortal). The product is named Little Immortal. In a Chinese language context, while reducing the seriousness of a god’s image, the friendly name signifies a sense of closeness to people. Heat-shrink matte wrap is used to cover the entire bottle, including the cap. After the process, the image of an adorable immortal will appear. His posture and flushed cheek signify the nature of the product. The shape of the container looks like a tumbler, a hint that Baijiu is a high-quality liquor that does not make one drunk.
Client / ManufacturerDesign
Shenzhen Yanzhi Brand Management Consulting Co., Ltd.
Shenzhen, CNShenZhen Lingyun creative packaging design Co., Ltd.
Shenzhen, CNDevelopment Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User