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xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
xiaoyaotai
2024

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xiaoyaotai

chinese baijiu

This is a range of spirits. The series of products is a bold attempt of a new brand. It aims to convey the brand's concept of "freedom and ease" through its products. The design is inspired by the mythical story "Xiaoyaoyou", which tells the legend of Kun's desire to transform into a peng and pursue freedom. In terms of design, the two products are A progressive relationship, the first part tells the story of Kun's desire to become Peng, and the second part tells the story of Kun slowly evolving into Peng through hard work. Finally live a free and easy life.

Client / Manufacturer

Shenzhen Shangxia Packaging Research and Innovation Design Co., Ltd.

shenzhen, CN
Design

Hunan University of Technology

zhuzhou, CNZhangHua, HuangHao, FengDongWei

Shenzhen Shangxia Packaging Research and Innovation Design Co., Ltd.

shenzhen, CNLiuQingSong,YaoWenBo
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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