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baijiu packaging design
Kweichow Moutai distillery (Group) Xijiu Co., LTD
This product is Xi Jiu brand, Baijiu created by the e-commerce channel named Acquaintance ,poets use the moon as emotional support to express their longing for family and friends. The shape of the bottle is taken from the lunar phase. The main visual design compares the full moon to a state of mutual understanding between friends, while the bottle cap adopts the form of a missing moon, expressing the difficulty of meeting close friends by expressing the presence of the full moon and the presence of separation and separation. The overall design concept combines traditional Eastern culture and expresses emotions through borrowing materials.
Client / ManufacturerDesign
Kweichow Moutai distillery (Group) Xijiu Co., LTD
Guizhou, CNShenzhen Diga Creative Design Co., Ltd.
shenzhen, CNManling lin,Haijun Shen,Jingyi Sun,Nan WuDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users