XINYUAN Lava Custard Mooncakes Packaging

Mooncake packaging

XINYUAN is a premium traditional food brand that sells mooncakes as its primary product. To encourage a broader scope of consumers to pay attention to the ancient Chinese culture and food, BOX designed packaging aimed at striking a balance between the traditional festive spirit and a more modern appearance. The full moon inspired the packaging of the Lava Custard Mooncakes series, which also incorporates symbols of the Mid-Autumn festival, such as rabbits, clouds, flowers, etc., to form a circle of delicate patterns symbolizing the reunion of the family. Its beautiful graphic design makes it the perfect gift to carry home.

Client / Manufacturer

Dongguan Xin Yuan Foods Co. Ltd.

Dongguan, CN

Design

Box Brand Design Limited

Hong Kong, HK