iF Design - Xixia Osmanthus Wine

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Wine packaging

Shenzhen Oracle Creative Design Co., Ltd.

Xixia Osmanthus Wine, a series of osmanthus wines, targets a new generation of consumers. The redesign of the festive packaging invites young consumers to drink this wine or gift it to celebrate the Mid-Autumn Festival. Compared to other products, it does not limit its focus to taste and ingredients; instead, the emphasis is on creating a mood and fostering the delicate emotional expression of feelings. It uses a new language, a series of illustrated stories, to convey the emotions inspired by the Mid-Autumn Festival in Chinese culture, such as the coexistence of subtle sadness and quiet comfort, to people from different cultural backgrounds.

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