Xperia™ PLAY

Retailer e-learning

The Xperia™ PLAY is the first PlayStation™ certified smartphone: a fully-fledged Android™ smartphone with real gaming controls. In the interactive product training the key features are explained to the retailers. In an entertaining way the retailer is informed about the phone's benefits and learns everything he needs to know to increase sales success.

Client / Manufacturer

Sony Ericsson Mobile Communications

Lund, SE

Design

hydra newmedia GmbH

Stuttgart, DE