XRAY 6
Smartphone
The X-Ray series is now in its sixth generation – with upgrades in the areas of CMF, detailing, volume, and parting lines – so that the whole phone body has a thinner look and a more varied style. For the XRAY6, ZTE developed a premium look by adopting different glass finishes on the back cover such as glass painting, glass electroplating and glass etching. Many more design elements have been added to improve details. The CMF design echoes elements of interior decoration, conveying a deluxe feeling with a CMF scheme based on different type of glass. The CMF theme is named “the Magic of Glass”.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User