Xunwei County Packaging Series
Produce packaging
The project involves county commodity packaging based on a public welfare campaign launched by the Alibaba group, seeking to revitalize rural areas. Many good Chinese products can be found in small counties and towns. Alibaba selected products with a unique flavor from more than 20 underdeveloped counties across the country and created a new landmark food series, "Taste of Countryside". The packaging of these rural products features environmentally-friendly materials, on-trend aesthetics, and fun graphic design. Alibaba markets the products online through multiple channels and platforms.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User